Clarks, the trade name of C. & J. Clark International Limited, is a British international shoe manufacturer and retailer majority owned by Viva Goods, Hong Kong.^[3] It was founded in 1825 by Cyrus Clark in the village of Street, Somerset, England, where the company’s headquarters remain. The company has 1,400 branded stores and franchises around the world and also sells through third-party distribution.^[4] Clarks also operated concessions in Mothercare stores. Clarks had been owned by the Clark family and employees,^[5] but taken over via a £100 million investment by the Hong Kong-based private equity firm LionRock Capital, after which the Clarks family lost overall control of the company.^[6][7] In January 2021, Viva China Holdings agreed to acquire 51% of LionRock Capital, so has a substantial stake in the Clarks brand. Viva China was later renamed to be Viva Goods Co. Ltd.^[8]